Year 2010 was one of the most challenging years for Cold Rolled Steel Manufacturers. World economic was slightly recovered, significantly boosted the confidence and consumptions worldwide. While the chaos and unstable of Thai politic had eroded and dampened down the confidence of business investment and consumption. Though, Thai Government has launched numerous economic stimulus packages and huge capital expenditures carpeted nationwide via various government initiated projects. Somehow Thai economy was slowly rebounded. The Company business activities were unable to evade from these impacts.

The Company sales volume could not achieve the target. We had internally reviewed our business strategic plan by increasing the High-Value products sector supporting the rapid growth of Automotive and Parts industry which based in Thailand for global supplies. With great support from customers,  we were able to supply premium quality Cold Rolled Steel products to those customers with quantity exceeding target and also the great support from valuable business partners in supplying excellent quality products and services, also all employee’s effort in total cost reduction leading to the Company profitable performance of 96 percents of the target, responding to satisfactory of all stakeholders meanwhile supporting the state policy in decreasing of import  raw materials and increasing export of value-added products for strengthen and wealth of Thai economy.

              The Company fully recognized that the business operation are concerning to various partners and stakeholders. The Company underlined the importance of becoming trustworthy and highly satisfactory organization for all stakeholders. Though, the Company mission in striving towards business excellence, stable growth and sustainable progress, we have set our goals by employing TOTAL QUALITY MANAGEMENT (TQM) Practice for the achievement of Best Practice, Good Corporate Governance, Transparency and Society and Community Responsibility.

              On behalf of the executives of TCRSS, I would like to express our grateful thanks to all stakeholders for their trusts and continues supports. All executives and employees will relentlessly pursue our entrusted mission for developing of business, sustainable growth, and the most effecting management committing for social community and environment responsibility.